I'm a Design

DESIGNER & EDUCATOR

A Design Thinker, Tech Strategist and Educator with over two decades of experience at the intersection of design, emerging technologies, and inclusive systems. My work spans across academia, creative industries, and entrepreneurial ventures, where I focus on human-centered design, interaction innovation & real-world problem solving.

Years
Experiences

Successful
Projects

Design
Workshops

Main
Clients


Core & Strength
%
UXUI
%
Creative Design
%
Front-End
%
Project Management
%
R & D
%
Technopreneur

Career & Timeline

  1. 07 June 1999

    The Journey Began: Graphic Design Student

    Location

    Johor Bahru Polytechnic, Pasir Gudang, Johor, Malaysia.

    Major

    Advertising & Environmental Graphic

    Core Subject

    Multimedia, Advertising, Coporate Identity, Typography

    Skill

    2D Animation, Macromedia Flash & Director, HTML, PS, Art Direction

  2. January 2001

    Industry Placement

    Location

    Code Computer Sdn Bhd, Taman Melawati, KL.

    Area Focuses

    Flash Animation, 3D Modelling, Event Management

    Projects

    Montage for Ministry of Works, Documentary for MITI, TV Show for RTM (Anggun)

    Learn

    Project management, 3D Silicon Graphic, Montage, Corporate Video

  3. 15 May 2002

    Graduated with a Diploma in Graphic Design (Advertising)



    03 June 2002

    DTP Artist | Shean Lim Advertising | Seremban

    Main Task

    Designed Calender, Certificate, Sticker, Brochure

    Learn

    4 colour printer setup and operation using film, silk screen, business card printing (hot stamping, paper materials etc.)



    04 November 2002

    Graphic Designer | Integrated Information Sdn Bhd | Kuala Lumpur

    Main Task

    Below the line, classified and magazine ads, annual report

    Learn

    Publishing setup (typesetting, layout arrangment), marketing tools, newspaper ads setting

    Clients

    Singapore Yellow Pages, Malaysia Tourism, Perkeso, Maybank

  4. May 2003

    Joined the Sifoo.com design community.



    June 2003

    Multimedia Designer | Multimedia University | Cyberjaya

    Main Task

    Courseware & LMS development, Storyboarding, User Interface Design

    Learn

    Macromedia Authoware, Director, Java Applet, PhP, Javascript, HTML

  5. July 2004

    UI Designer | Pintar Media Sdn Bhd | Subang Jaya

    Main Task

    Courseware Development, User Interface Design, Web Design, Icon Design

    Learn

    Project Management, Web Integration and Development, Content Management System

    Clients

    Ministry of Education, SME Bank, Maybank, Bank Negara Indonesia, Takaful Malaysia



    October 2024

    Beginning a Series of Design Workshop as Instructor

    Workshop Focus on:

    Creative Design (Adobe), Flash Animation, Mind Mapping, Web Design

    Clients

    Ministry of Education & Higher Education, Ministry of Works, INSTUN, National University of Malaysia, Petronas, Pernas etc.



    November 2024

    Published Book | Macromedia Flash MX: Peringkat Asas

    Publisher:

    Dewan Bahasa dan Pustaka

  6. September 2006

    Graduated with Bachelor of Communication with Honours

    Location

    University of Putra Malaysia

    Area of Expertise

    Interpersonal Communication, Public Speaking, Negotiation Communication, Branding, Intercultural Communication, Crisis Organisation



    October 2006

    The Beginning: Stepping into Academia

    Role

    Guest Lecturer, Part Time Lecturer & Educational Advisor

    Area of Focus

    Art Direction, Web Design, Brand Identity, Visual Communication

  7. April 2007

    Founded First Startup: Art Channel

    Location

    Shah Alam

    Area of Bussiness

    Animation, Web Design and Development, Motion Graphic, Branding

    Main Client

    MOE, Selangor State Health Department, Shah Alam Polytechnic, HDC, Petrosains



    September 2007

    First Academic Appointment: UiTM Shah Alam

    Location

    Fine Arts Department, UiTM Shah Alam

    Role

    Part Time Lecture

    Area of Teaching

    Time-Based Media and Digital Portfolio

  8. January 2008

    National Recognition: Prime Minister’s Quality Award (Top 3)

    Category

    Website/Portal

    Client

    Selangor State Department of Health

  9. April 2009

    Winner, Monthly Cool Web Award: Art Channel

    Category

    Flash Website Development



    November 2009

    Top 20 People’s Choice Award, Global CoolHomepages Awards: Art Channel

    Category

    Flash Website Development

  10. January 2010

    National Recognition: Prime Minister’s Quality Award (Runner-Up)

    Category

    Website/Portal

    Client

    Ministry of Higher Education



    October 2010

    Founded Second Startup: TyKo Media

    Location

    Cyberjaya

    Area of Bussiness

    Digital Media, Learning and Marketing

    Main Clients

    INSTUN, MAEPS, Ministry of Health, Ministry of Higher Education, JKR



    November 2010

    Panel Advisor

    Institution

    Department of Polytechnic and College Community Malaysia

    Module Evaluation

    Diploma in Graphic Design & Diploma in Digital Art

  11. October 2012

    Pursued Master’s Degree in Digital Media

    Location

    Bangor University, North Wales, UK.

    Area of Study

    Digital Media, Politics, Economy and Society

  12. October 2013

    Graduated with M.A Digital Media


    November 2013

    Pursued Doctor Philosophy in Computer Science

    Location

    Brunel University London, UK

    Area of Study

    Recommendation System, AI, Learning Application

  13. September 2014

    Appointed as Graduate Teaching Assistant

    Location

    Brunel University London, UK

    Area of Teaching

    JAVA Application, Andriod Development, Algorithm and Application

  14. April 2015

    Appointed as Research Assistant

    Location

    Brunel Bussiness School, Brunel University London, UK

    Area of Focus

    User Experience, User Interface Design, Optimisation System, DSS

    November 2015

    First Academic Conference Presentation

    Location

    Thessaloniki, Greece

    Paper

    10 user interface elements for mobile learning application development

  15. March 2018

    Appointed as Chief Technology Officer

    Location

    Melon Group Sdn Bhd, Kajang

    Responsibility

    Conducted in-depth scenario planning and performance analysis, Developed the first SaaS-based learning network for students with disabilities, Introduced VR-enhanced learning modules.



    August 2018

    Appointed as Guest Lecturer

    Location

    Management and Science University, Shah Alam

    Area of Teaching

    Web Design and Development, Visual Communication, Introduction to Design

  16. April 2019

    Joined Universiti Tunku Abd Rahman (UTAR)

    Location

    Sungai Long, Cheras

    Role

    Lecturer in Game Studies

    Area of Teaching

    UXUI Design in Game, Perception Studies, Web Technologies, Visual Communication

  17. October 2020

    Appointed as Tech Director

    Location

    Origin Energy Sdn Bhd, Kuala Lumpur

    Responsibility

    Managing platform architecture, data configuration, and UX/UI design for key initiatives, integrating user experience design into marine technology platforms, boosting operational efficiency and user satisfaction

  18. June 2021

    Best Presenter Award

    Conference

    International Conference on Research and Practices in Science, Technology and Social Sciences 2021 (I-CReST 2021)

    Paper

    The Effect Of 10 User Interface (UI) Elements On Game Design Process



    September 2021

    Presented Research Paper

    Conference

    The International Joint Conference On Hospitality and Tourism 2021

    Paper

    Are We There Yet? User Interface Elements in Tourism Mobile App

  19. May 2022

    Published Two Research Papers in Academic Journals

    1st Paper

    Evaluating Educational Game via User Experience (UX) and User Interface (UI) Elements in EDUCATUM Journal of Social Sciences, 8, 1-9.

    2nd Paper

    The Effects of 10 user Interface (UI) Elements on Game Design Process in Journal of Science, Mathematics and Technology, 9(2), 82-90.



  20. August 2023

    Joined Taylor's University

    Location

    Subang Jaya

    Role

    Programme Director & Senior Lecturer

    Area of Teaching

    Interactive Spatial Design, Performative Media, Application Design, Smart Design



    September 2023

    Appointed as Part Timer Lecturer

    Location

    Kota Damansara

    Institution

    Segi University

    Area of Teaching

    Web Creative Design, Web Authoring & Scripting, Web Management

  21. March 2024

    Appointed as Part Time Lecturer

    Location

    Kuala Lumpur

    Institution

    UniKL Business School

    Area of Teaching

    Management Information System



    April-November 2024

    Published 3 Online Articles

    Publisher

    Dewan Bahasa & Pustaka

    Focus

    AI, Technology & Design

    URL

    Click HERE



    November 2024

    Runner Up Asia Pasific Triple E Awards

    Category

    Impactful Collaboration of the Year

    Organiser

    Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU)

    URL

    Click HERE

  22. May 2025

    Joined New Era University College

    Location

    Kajang

    Role

    Contract Lecturer

    Area of Teaching

    Web Design, Design Research Method, Project Management, Digital Video



    June 2025

    Appointed as Regional Director

    Event

    Design for Change 2025 Malaysia-Singapore

    Organiser

    Queensland University of Technology

    Focus

    Design Sprint, Sustainabality in Healthcare


CASE STUDIES

Inslusive Learning Space (ILS)

This study explores Interactive Spatial Design as a pedagogical and experiential approach to Education for All, proposing immersive learning environments that extend beyond conventional settings while prioritising inclusivity, comfort, engagement, and user experience.

IHFAZ: The Huffaz Tracker

An AI-powered application is developed to enhance the tracking and management of students’ Qur’an memorisation at PSA, emphasising seamless data integration and intelligent recommendation routes to support personalised learning.

GenAI: Student Perception

This study examines the integration of Generative AI in creative education through a mixed-methods case study with undergraduate design students, revealing its role as a creative collaborator while highlighting challenges in prompt formulation, cognitive translation, and emerging creative–technical literacy.

IDEAS

A selection of creative works developed across 25 years of experience in the creative industry and academia.

Web UXUI Design & Development
Live Event & Digital Marketing for Event
Dashboard Design
CMS Development
Online Motivation with KKPG
Online Talk with UTAR Students
Videography & Digital Marketing for Event
Smart System for Digital Insurance
Digital Learning Advisor
Real-time recording and live
Shooting and Filming
Brand Identity & Conceptual
Portal UXUI Design & Development
Event Organiser
Design Experimental
Sharing Session: Future Digital Gallery with National Art Gallery
Digital Learning Workshop with KKPG
Application UXUI Design & Development
Infographic Workshop with Dewan Bahasa dan Pustaka
Green Screen setting
Design Workshop with Dewan Bahasa dan Pustaka

BRIDGING THE GAP

Integrated creative, educational, and digital solutions that bridge strategic thinking with technology-driven execution. Each EXPERTISE area is guided by a clear focus to deliver meaningful and measurable outcomes.

Creative Ideation & Visual Strategy

Transformation of ideas into impactful visual and digital outputs, including infographics, design frameworks, and content-driven design solutions.

Edu Tech

Design and simulation of effective learning environments through blended, virtual, mobile, and flexible learning approaches optimised for digital platforms.

Engagement & Industry Advisory

Support for learner and professional development through motivational strategies, career perspectives, and industry-informed advisory roles.

Digital Transformation & Development

Development of digitised solutions for web and mobile platforms, including application design, user interface (UI), and digital communication strategies.

Experience Design & Consultancy

Expert consultation in creative practice with emphasis on User Experience (UX), Customer Experience (CX), and Learning Experience (LX)

MarTech

Strategic support for digital marketing initiatives through social media, SEO, user perception analysis, and targeted audience engagement.


Hello! Let's Connect...

Feel free to reach out through the contact form below or connect with me on LinkedIn. I’m always open to new opportunities, meaningful collaborations, and sharing ideas with people who are passionate about creating positive impact. Let’s stay in touch!

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